Employer Brand & Messaging
Brand work starts with reviewing your job descriptions, adverts and corporate website to make sure they’re not actively putting people off.
And sometimes that's enough.
But imagine if we took the time to understand what is unique about your workplace. To understand what the competition are saying and doing. To find the white space that you can own. To work out how we describe things so your people want to yell it from the rooftops.
Doesn't that sound great? We can get started tomorrow if you book an employer brand and messaging audit.
Let's start talking your language. In this package you get;
Reviews and updates to existing job descriptions/adverts. This includes making things more appealing to potential applicants from under-represented groups, how to remove long shopping lists of requirements, and copywriting changes to make them consistent and more appealing.
Audit of your careers site. This includes a review of imagery and tone and suggestions for changes so that we don’t lose someone when they’re preparing for an interview or landed via a job posting.
Messaging support for interviews. Let’s make sure that we are emphasising all the key points about your company culture by embedding the selling points and using the right language in your interview process.